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The Japan Times
WORLD EYE REPORTS
THE UNITED KINGDOM







©THE JAPAN TIMES
Saturday, August 30, 2003

Business travellers: focus for growth

HIS Europe has ambitious plans to expand its UK operations by further developing its services to the Japanese business community based in the country.

London has long claimed the top spot as the world’s international travel hub, and for any global travel agent a strong presence here is a must. With a Japanese community estimated at over 50,000, moreover, and many more of their countrymen visiting on holiday each year, Japan’s largest travel organisations have been quick to spot the opportunities for business in the city. HIS, which has played an instrumental role in the Japanese travel industry for over 20 years, has not been left behind. With European operations recently consolidated to provide ever easier and faster service to its customers, HIS plans to present an even greater challenge to its sometimes larger competitors.

Traditionally, HIS has catered to the economy traveller -- pioneering the development of affordable flights for students and opening doors to the world for thousands of young Japanese. In London this makes HIS the preferred travel agent for university students travelling to and from home, and for a younger generation of tourist. In 2002, amidst a depressed worldwide travel market, HIS achieved a monthly average of 800 inbound and 1,500 outbound customers, for a local turnover of $21 million.

Hiroshi Wada, managing director of H.I.S. Europe

To take this further, the London office is targeting two new types of customer. “ We are actively encouraging the Japanese business community, as well as non-Japanese customers, to use our services,” says managing director Hiroshi Wada. Currently, 90 percent of its clients are private Japanese individuals -- which makes penetrating this new market an exciting challenge. HIS aims to make an impression by bringing customers its trademark hospitality and service. Thanks to this strategy, it expects client numbers to increase by 10 percent in 2003.

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