Currently, 70 percent of Alpine’s work is providing high-end mobile media systems to luxury car makers. The level of excellence which it has consistently delivered to its seven major partners in the country has directly translated into increased orders, allowing the company to record annual growth of over ten percent. Alpine UK Managing Director Hiroshi Matsumoto analyzes: “The business has become very competitive in the past ten years, as the car manufacturers have developed their own know-how in this field.” So far, however, Alpine has thrived thanks to its innovative products and unblemished record of quality and on-time delivery.

Alpine also maintains a strong presence in the “after market”, which accounts for 30 percent of its business in the UK. Products are distributed under the Alpine brand, which is celebrating its 25th anniversary through chains of car accessories stores. Innovation and cutting-edge technology is the key to success in this market, and Alpine’s annual growth rate of ten percent here shows that they are keeping ahead of the competition. The company has recently developed products incorporating the latest advances such as a DVD and MP3 player.