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The Japan Times
WORLD EYE REPORTS
SWEDEN







©THE JAPAN TIMES
Friday, June 29, 2001

Growth through deconstruction

Sweden has acquired a strong reputation for producing companies that successfully venture beyond the country's borders. One of these success stories is Sorb Industri, a holding company whose subsidiaries are engaged in sawmill equipment, contract manufacturing, business development and demolition.

Although sawmill equipment currently accounts for 35 percent of total turnover, Sorb Industri, through its subsidiary Brokk, is witnessing its fastest growth in the business of demolition with the use of high-tech machinery and state-of-the-art robots.

Brokk's remote-controlled demolition machines have taken its business far beyond Sweden's borders.

Brokk, which sells these electrically powered remote-controlled demolition machines, has been making a huge impression in the fields of construction, cement, processing and nuclear power. Among these areas, Brokk sees the biggest growth potential in the nuclear power sector.

"We are moving at a tremendous rate in this sector and we are expanding our activities exponentially at this end," explained Sorb Industri President and CEO Börje Närman, who predicts Brokk's turnover will double within the next three years.

Meanwhile, the company has not only boosted its demolition activities within the nuclear sector, it has also expanded its reach beyond Sweden extensively. Currently, 80 percent of Brokk's business is located outside Sweden.

After having acquired several companies in the United States last year, Brokk continues to consolidate its distribution channels through acquisitions. "We are entering new markets at a rapid pace. Demolition is what will take us to Asia," Närman said.

Brokk has already held a seminar in China and the next one is scheduled to take place at a nuclear site in Japan where the company will show off its latest products and services.

Engaged in the risky activity of nuclear disposal, Brokk has also defined the standards for safety within the industry. According to the company, hazards remain very low when decommissioning a nuclear facility because the machines are controlled from afar, thus keeping the machine operator away from radiation exposure.

Also, the machines are built to move with a very high level of precision, giving them much agility even when working in a very small space.

Precise movement and remote control capabilities provide efficient and safer working environments in the cement industry, and also cut working time by as much as half and reduce structural damage in the process sector.

Brokk also boasts that its machines are fitted with so-called crushers, which makes demolition jobs relatively "noiseless" - a vital consideration particularly for construction companies working in densely-populated areas.

"We have developed something that is extremely interesting and we are very excited to bring it to the rest of the world," remarked Närman, who continues building a stronger business using the expertise of taking things apart.

Driving Sweden's economy
Global emergence

Industrial growth
Setting the pace for global IT


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