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The Japan Times
WORLD EYE REPORTS
SWEDEN |
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©THE JAPAN TIMES
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Saturday, November 15, 2003
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The north's leading light
Sweden’s attractive economy continues to offer a wealth of opportunities to foreign investors. After its successful presidency of the European Union two years ago, the country on the continent’s northern edge set out to focus on domestic challenges in order to strengthen its economy. Highly exposed and relatively small, Sweden recognized the need to boost trade and increase foreign investment. And it has done so, with surprising results.
Situated in the center of the Baltic Sea region, Sweden’s capital, Stockholm, has positioned itself as the European Union’s (EU) “Port to the East.” The region is considered one of the most dynamic in all of Europe today.
As elsewhere around the globe, Sweden has been affected by the international economic downturn. The country’s economic growth is forecast to be 1.4 percent in 2003, though this is expected to rise to 2.4 percent in the next year with the anticipated increase of international and domestic demand. Swedish Prime Minister Göran Persson boasts that his country’s economy is in good health:
Persson says: “As a trade-dependent economy that exports almost 50 per cent of GDP, and with a strong position in the information technology (IT) and telecom sectors that have both suffered during the last few years, we
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eBox
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Duni is a trend-setting company, one of the global leaders in its sector. It provides concepts, products and services designed to enhance the dining experience and bring convenience to everyday life. Its product range includes napkins, table coverings, glasses, cups, plates and cutlery. Duni provides solutions to any eating or drinking occasion: at home, in a restaurant, at a hotel, while travelling or in the food service industry. www.duni.com |
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Visit dynamic Växjö in the Kingdom of Crystal and learn more about its remarkable Fossil Fuel Free program. Through the introduction of biomass heating, power and fuel, it has reduced CO2 emissions by more than 20 percent. www.vaxjo.se/agenda21 |
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Visit the 104 MW Combined Heat and Power plant in Växjö to study the complete stages of the biomass energy process from forest to ash enabling cost efficient and environmentally friendly large and small scale district heating. www.veab.se |
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The Invest in Sweden Agency is a government agency with a mission to find and create business opportunities in Sweden for international companies through greenfield establishments, joint ventures, mergers and acquisitions and research and devlopment collaborations. The vast majority of ISA staff possess corporate backgrounds and investment process know-how. www.isa.se and www.isatokyo.org
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Jetro Stockholm (Japan External Trade Organization) offers a wide-ranging support program for companies and promotes trade and investment between Sweden and Japan. Visit its site for a full scope of its activities in Sweden and worldwide: www.jetro-stockholm.org
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Like Saab's much exported Gripen, the world's only operational fourth generation fighter plane, Sweden relies on external markets for growth |
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realize how important global economic development is to us. The near future will be very much about bridging this slump in global demand in such a way that it won’t hit unemployment too hard and force otherwise viable businesses into bankruptcy. At the moment we’re succeeding above expectations.”
FULL STORY
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Tomorrow's technology on the streets today
With the country’s high PC penetration, open society and affluent market eager to put the latest technology to use, Sweden holds a special place in Sony’s heart. The country has developed an equal fondness for Sony products.
With benchmark projects, a new slogan for the European market and plans for company wide integration in the creation of “Sony City”, Sony Sweden continues to succeed in a market fueled by customers ready to take on tomorrow’s technology today.
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Mikael Hagman, branch manager of Sony Sweden |
Mikael Hagman, branch manager of Sony Sweden, explains that Sony’s presence in Sweden remains as strong as ever. “It is important to understand that Sony and Sweden have a special relationship. We’ve had a strong reputation as being one of the first global Japanese manufacturers to actually act as a local company.” FULL STORY
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