The Netherlands, also known as The Lowlands, is reputed globally for its colorful and distinguished history. Few other countries, let alone a small one, can boast of a Golden Age (the 17th century, in this case) when Holland and its allied provinces dominated European culture and commerce.
 The Netherlands' merchant centers, such as Amsterdam, are as important today as they were in the 17th century |
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Along the way, the Dutch fostered several concepts that would constitute modern humanism, including freedom of religion and freedom of the press, ideas that remain the cornerstone of modern democracies.
Today, the Netherlands is a highly developed and affluent economy, based on private enterprise. It is the world's sixth-largest exporting country and the sixth-largest source of foreign investment, with gross domestic
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product (GDP) ranking the 14th highest in the world. FULL STORY
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The fibers that bind
The Dutch and the Japanese have enjoyed a profitable and enduring relationship for hundreds of years. As we enter the 21st century, the recent activities of one Japanese company are evidence that the two nations remain closely tied and often work together to build successful businesses.
Osaka-based Teijin, one of the world's leading manufacturers of synthetic fibers, acquired the Dutch company Twaron Products in 2000 to further increase the Japanese company's global presence. FULL STORY
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 Tosh Karasawa, president and CEO of Teijin Twaron |
 K.A. Dalebout, general manager of Honda Netherlands
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Honda's power behind the wheel
Honda's history of adaptation to the Dutch market coupled with its focused strategy has set it in an enviable position. The man behind the wheel at Honda Netherlands looks back, and takes a glance at the future.
On his 25th year in the company, K A Dalebout, general manager of Honda Netherlands, has witnessed many changes. With each change, the company has grown in strength and position. "I want (the Dutch) to recognize us as the leading brand for small cars. Already, we have achieved success with the Civic and Accord and our refreshing new line of models offer unequalled value, reliability and quality," he says.FULL STORY
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Focusing on a healthy world
Since its foundation 27 years ago, Bional has become the leading health food supplement manufacturer in the Netherlands. Working in what is today a competitive industry, Bional believes they have maintained their position due to the growth of interest in natural food products.
Bional has tapped into a growing market of health-conscious people by providing dietary supplements that can be consumed in a rapid and convenient form.
Following a recent launch of new products, company vice president Peter Verpalen remarks: " We are pleased to say that we have created a new medical department as well and this will help us research and develop the best products for our markets. We already have fully committed partners in 15 countries to help build the Bional brand and distribute our products. Our aim for the next five years is to look at new international markets, and bring our unique philosophy to more foreign customers." FULL STORY
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